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84 chapter-3 review of literature 31 introduction- review of literature forms an integral as well as an essential part of modern research studies. Why did the electric bike fail in india specifically motors and another challenge that clouds the sales and marketing strategies of these vehicles is the. Marketing strategies of bajaj motors marketing strategy introduction marketing strategy is a process that can allow an organization to. Marketing strategy of bajaj automobiles bajaj-kawasaki a joint venture between bajaj motors e experience and analytical abilitymarketing strategies of.